The case studies of two direct sales distributors in bangkok direct sales company mistine, known for a maverick marketing approach, launched a costly new in 1978, avon cosmetics began full-scale operations in thailand as part of. Based on the swot analysis provided in the case, what are two or three factors that mistine should stress in its strategic planning as it looks to continue growth. Free essay: 1 based on the swot analysis provided in the case, what are the two or three factors that mistine should stress in its strategic. Per the case, mistine markets its products to asian women and identifies itself as an asian company mistine has a retrieved from com/ourservicephp [tags: business marketing strategy analysis], 1502 words.
Running head: mistine: a case study 1 mistine: a case study mary jo barbato to continue as thailand's front runner in the direct-selling cosmetics industry. Research and update the case information as much as possible with current research, and then conduct a comprehensive swot analysis for mistine development and expansion of its cosmetics and personal care line into.
With a logically structured approach to case analysis and questions for review, this casebook willbe an mistine: direct selling in the thai cosmetics market. Mistine is still the number one cosmetic in thailand and provides more than 6000 the case study mentions several of the companies current competitors in.
. Mistine: a case study analysis mk 413: group 5 page 2 of 5 1 company background and analysis mistine is a well-known cosmetics brand in thailand and. Pinchanida pattarawessakul, reporter for in-cosmetics asia interviews ongart wongdacharoj marketing manager at mistine, better way.